There are specific things you need to remember when creating artwork. We provided some guidelines that will help you to create perfect artwork. We explain the features of colour, size, format, line thickness, margins and the resolution for your image files. Our guideline will help you to produce perfect artwork files.
Design your files in their final trim size. If possible your files will be automatically scaled to fit the order format (without bleed). Please note, that scaling a smaller format to a larger one can lead to a drop in resolution quality. For example, scaling an A6 flyer to an A4 flyer can affect the quality of your final product. The lack of bleed on the outer edges can equally lead to white edges around your product.
Prepare your files using CMYK as the colour mode (not RGB).
When saving your files, select one of the following colour profiles :
Avoid using 4c for black text; instead, set the font colour to 100% K.
One colour backgrounds use CMYK mode 100% your desire colour and 15% any one of other colour.
When using special colours (Pantone or HKS), enter the desired values in the colour channel.
Instructions for special colours: To avoid mottled colours, areas with another process colour (CMYK) overlapping a special colour should be created using knockout rather than overprinting. Likewise, special colours over a CMYK colour should be knocked out.
If you order a greyscale item, the file needs to be created in greyscale.
We recommend creating grey areas in shades of black to ensure a perfect print result.
Trim / Bleed : To allow margin for cutting differences in production, always add trim mark to the size ordered:
Standard trim is: 3 mm
Ad technology products, packaging, presentation folders, clap banners and monthly calendars: 3 mm
Envelopes: 1 mm
Textile stretcher frames: 15 mm.
Please do not use borders to edge the whole page. They can be partially cut, due to the mechanical cutting tolerance and can effect the look of the final product.
Safety margin :
Keep all contents at least 6 mm away from the edge of the finished size.
Contents in calendars or brochures should be kept at least 20 mm away from the binding edge.
For folders, please leave a safety margin of at least 5 mm from the fold.
Make sure colours, background pictures and layouts extend into the bleed area so as to avoid leaving white lines as a result of cutting tolerances.
For artwork without a trim allowance or after scaling, we reserve the right to create a trim using a mirror. The missing millimetres are mirrored from the inner edge to the outside.
Page Number :
For templates with multiple pages, create the individual pages in consecutive order, starting with page 1 (front page) through to the last page (back page). Please delete all unnecessary pages.
Pictures, images and graphics: 300 dpi
Greyscales and colour images: 300 dpi
Line artwork (texts in small font size and drawings): 1200 dpi
Advertise posters, advertising technology with a text: 300 dpi
Advertising technology products: 300 dpi
Line Weight :
Lines should be at least 0.125 pt. Lines that are too thin are automatically increased to a printable weight. (Exception: lines set to precisely 0 pt. We cannot guarantee that the weight of these lines will be automatically increased.) Do not use borders to frame the whole page. They can be partially cut, due to the mechanical cutting tolerance and can affect the look of the final product.
File Format :
Always save your files in print-ready, formats, preferably PDF, JPG above 300 dpi, TIFF above 300 dpi.
For EPS & AI (Embedded Fonts or Paths & send all link images).
Avoid using multiple layers (Optional Content) in your PDF files. Keep natural transparencies to avoid colour space conversion.
Embedded Fonts or Paths :
Convert fonts to paths or embed them to avoid inconsistencies. Use those fonts which, don’t have any licence restrictions and font code in the PDF file is correct. Please make sure there is appropriate contrast between background and font colours.